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IBM 000-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Flowchart Design and Management | 30% | - Segmentation and targeting - Scheduling and automation - Offers and attributes - Process boxes and audience levels |
| Administration and Utilities | 15% | - Unica command-line utilities - Logging, monitoring and maintenance - Performance optimization |
| Troubleshooting and Integration | 10% | - Common errors and resolution - Integration with other Unica products |
| Architecture and Installation | 20% | - System architecture and components - Supported platforms and databases - Installation and deployment procedures |
| Configuration and Security | 25% | - Data source configuration - System properties and settings - Authentication and authorization - Marketing Platform integration |
IBM Unica Campaign V8.5 Sample Questions:
1. The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?
A) The Expression Type is configured incorrectly for the custom macro.
B) The custom macro is the same as one of the Campaign built-in macros.
C) The custom macro is too large for the fields in the temp table (<TempTable>).
D) There are user variables used in the custom macro.
2. Which of the following is NOT a recommended Unica Campaign V8.5 environment?
A) WebLogic V10, Redhat V5, Oracle V11 (system tables)
B) WebSphere V7, IBM z/OS V1, DB2 V9 (system tables)
C) WebLogic V11, Windows Server 2003, DB2 V9 (system tables)
D) WebSphere V7, Redhat V5, Oracle V11 (system tables)
3. A Unica Campaign user wants to create and save a derived field expression in order to reuse it in future campaigns. Which of the steps below is correct to achieve this task?
A) Create and save the derived field expression in the Stored Macros directory from the Options menu.
B) Unica Campaign automatically saves each derived field that is created and used in a Campaign flowchart.
C) Create and save the derived field expression in the Stored Derived fields directory from the Options menu.
D) Create and save the derived field expression in a text editor for future reference.
4. A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the user doing wrong?
A) The correct tables are not mapped in.
B) Unica Campaign is not connected to the database.
C) The Select process is in Point and Click mode.
D) A SQL Custom Macro has not been created.
5. Unica Marketing products that are installed as a Suite including Unica Campaign, must be installed on the same network domain. The reason for this requirement is to:
A) comply with browser restrictions designed to limit cross-site scripting security risks.
B) expedite installation.
C) minimize maintenance effort.
D) minimize troubleshooting effort.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |





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