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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template |
| Lead Management | 24% | - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Define the capabilities of page actions - Explain what a Score measures and how scoring is managed |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
- A. Contacts
- B. Leads
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LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
- A. Assign a scoring category to each product line folder.
- B. Edit the default scoring model to score differently for each product line.
- C. Create two new default scoring models to have one for each product line.
- D. Edit the score field on the prospect's record to displays multiple score values
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Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
- A. Viewing more than one web page.
- B. Matching an automation rule.
- C. Submitting a form on a landing page.
- D. Clicking on a tracked link in an email.
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What is the baseline grade assigned to a prospect?
- A. B
- B. A
- C. C
- D. D
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Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
- A. The Profile as It reflects LenoxSoft's ideal customer.
- B. The Campaign as it references the prospect's first touch point.
- C. The Score as it shows activities taken by the prospect.
- D. The Grade as it includes personal information about the prospect.
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