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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Planning | - Align campaigns to business goals - Audience targeting strategies - Fundamentals of Facebook media buying |
| Campaign Optimization | - Bid strategies and delivery optimization - Budget management and scheduling - Placements and Advantage + configurations |
| Measurement and Reporting | - Performance reporting tools - Optimization recommendations based on metrics - Key performance indicators and insights |
| Campaign Setup & Implementation | - Campaign structure and objectives - Ads Manager configuration - Pixel, SDK and offline conversions setup |
Facebook Certified media buying professional Sample Questions:
1. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.
A) Placement
B) Audience
C) Image
D) Dynamic Creative
E) Ad Type
F) Offer
2. Which of the following is not a direct response type of ad?
Choose only ONE best answer.
A) Website Conversions
B) Video Views
C) Guaranteed Impressions
D) Website Clicks
E) Mobile App Engagement
3. What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
A) Page Advertiser
B) Page Analyst
C) Fan Page Analyst and Ad Account Admin
D) Ad Account Admins
E) Fan Page Admins
4. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.
A) A core audience + a lookalike audience.
B) A lookalike audience + an engagment audience
C) A core audience + an engagement audience
D) A core audience + a website audience
E) A lookalike audience + a website audience
5. What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.
A) Total Purchases
B) Conversions
C) Conversion Costs
D) Total Conversion Value
Solutions:
| Question # 1 Answer: A,B,D,F | Question # 2 Answer: C | Question # 3 Answer: A,E | Question # 4 Answer: C | Question # 5 Answer: D |

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