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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects |
| Topic 2: Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs |
| Topic 3: Email Marketing | 20% | - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics |
| Topic 4: Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content |
| Topic 6: Administration | 11% | - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
- B. Create a special campaign to track pricing page views.
- C. Create a Dynamic List based on page view to segment automatically
- D. Create a form with a Completion Action to send a pricing sheet.
Correct Answer: A 🗳️
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
- A. LenoxSoft sending more than 100,000 emails a month
- B. LenoxSoft creating 20 new Engagement Programs
- C. LenoxSoft sending a quarterly emails to 100,000 prospects
- D. LenoxSoft's database growing by 500,000 prospects
Correct Answer: A 🗳️
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
- A. Set the intern up in the Default 'Marketing' User Role
- B. Set the intern up in the Default 'Marketing Intern' User Role
- C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
- D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Correct Answer: C 🗳️
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
- A. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- B. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
- C. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- D. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
Correct Answer: A 🗳️
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?
- A. Enable tracking opt-in preferences for visitors from specific countries.
- B. Enable tracking opt-in preferences for all website visitors.
- C. Remove tracking code from the website and create new sites for each country.
- D. Create visitor filters for prospects that are known to be located in Europe.
Correct Answer: D 🗳️
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