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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Traffic Estimator
B) Keyword Tool
C) Google Analytics
D) Conversion Tracking

2. Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow?

A) From the Pageviews drop-down menu, he would choose New Visitors and click Apply.
B) From the Overview fly-out menu, he would choose New Visitors and click Apply.
C) From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply.
D) From the chart's drop-down menu, he would choose New Visitors and click Apply.

3. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ads - one for each language.
B) Create four ad groups - one for each language.
C) Use English only, as it's the most common of the four languages she's targeting.
D) Create four campaigns - one for each language.

4. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPC bidding.
B) Jerry should use managed placements with CPC bidding.
C) Jerry should use managed placements with CPM bidding.
D) Jerry should use automatic placements with the CPM bidding.

5. What formula is used to calculate cost/conversion rate?

A) Total cost divided by the ROI of the sale
B) Total ad clicks divided by the total ad costs
C) Total cost divided by the number of ad clicks
D) Total cost minus the ad clicks

Solutions: