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Obtaining the Salesforce Certified Marketing Cloud Consultant certification requires significant dedication and effort. Candidates must have a deep understanding of marketing automation concepts, as well as practical experience in implementing marketing campaigns using the Salesforce Marketing Cloud platform. By earning this credential, professionals can demonstrate their expertise to potential employers and clients, and gain a competitive edge in the job market.
NEW QUESTION # 21
What are data extension data retention policies?
- A. Settings to define when a data extension or the data within the data extension is deleted.
- B. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- C. Settings to prevent users from deleting a Data Extension created by another user.
- D. Settings to control when a data extension creates a back-up of the data it contains.
Answer: A
Explanation:
There is no concept of soft delete or Archive.
NEW QUESTION # 22
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
Data for the campaign will be in two data extensions: Customer and New Accounts. The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
- A. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
Answer: A
Explanation:
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
NEW QUESTION # 23
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Login Calls
- B. CreateSalesforceObject() AMPscript
- C. Bulk API
- D. SOAP API Calls updating objects
Answer: B,D
Explanation:
Explanation
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References:
https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htm
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
NEW QUESTION # 24
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers
- A. The contact did not meet the entry criteria.
- B. The entry event was not fired via Automation Studio.
- C. The contact falls below the High Water Mark.
- D. The interaction allows re-entry only after exiting, and the contact already exists.
- E. The interaction has an A/B/n split, and the contact does not meet the criteria.
Answer: A,C,D
NEW QUESTION # 25
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Data entry source and an Email Activity
- B. Create a scheduled Automation with a Query Activity and a Send Email Activity
- C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- D. Create a Journey with a Salesforce Campaign entry source and an Email Activity
Answer: A
Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5https://help.salesforce
NEW QUESTION # 26
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
- B. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
- C. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- D. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
Answer: A
NEW QUESTION # 27
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run an Import Definition at 12 a.m. to create a suppression list.
- B. Create and enable a BLOCKOUT window In MobileConnect.
- C. Run a SQL Query at 12:30 a.m. to create a suppression list.
- D. Create a Journey Goal to exit subscribers from the Journey.
Answer: B
Explanation:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered.References:https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 28
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?
- A. Ensure the System User is assigned the Standard User Profile.
- B. Change the connection option to Scope by User.
- C. Review Apex Jobs within Set Up in Sales Cloud.
- D. Manually clear the OAuth token to refresh the connection.
Answer: A
Explanation:
Explanation
To diagnose the issue of failed Salesforce Triggered Sends, the consultant should ensure the System User is assigned the Standard User Profile. The System User is a user account that Marketing Cloud Connect uses to communicate with Sales Cloud. The System User needs to have the Standard User Profile or a custom profile with similar permissions to enable Salesforce Triggered Sends. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_is
NEW QUESTION # 29
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
- B. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- D. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
Answer: D
Explanation:
To use Case data from Service Cloud as part of their current email messaging campaign, Northern Trail Outfitters should use Synchronized Data Extensions on the Case Object witha Boolean filter on the Contact Me field. Synchronized Data Extensions are data extensions that allow marketers to sync data from Sales Cloud or Service Cloud objects into Marketing Cloud using filters and schedules. Using Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field will allow Northern Trail Outfitters to import cases that indicate the customer wants someone to contact them after the case is closed.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type
NEW QUESTION # 30
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Data Retrieves on the Send Object
- B. Event Notification Service
- C. Data View Export with every send
- D. Platform Events API
Answer: B
NEW QUESTION # 31
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Create a user-initiated message to logged-in customers to send once the website is restarted
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
Answer: A
Explanation:
Explanation
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 32
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. Flexibility to wait based on duration or a specific time.
- C. The option to convert a qualified Lead to a Contact.
- D. Native execution of a Server-side JavaScript activity.
Answer: A
NEW QUESTION # 33
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
- A. Enable triggered sends on the Lead object in configuration
- B. Create the triggered send definition in the sales cloud
- C. Create the triggered send definition in the marketing cloud
- D. Write an Apex Trigger on the Lead object
- E. Put a SOAP API in place via the marketing cloud API
Answer: A,C,D
NEW QUESTION # 34
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?
- A. They should have one SAP for transactional sends and another for commercial sends.
- B. They should have a shared IP since their volume is under 500,000 messages per month.
- C. They should send at least 250,000 messages per month to maintain their sender reputation.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
Answer: C
NEW QUESTION # 35
An existing triggered send needs to be updated with new content
Select the correct sequence
Answer:
Explanation:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
NEW QUESTION # 36
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