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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Strategy | 15% | |
| Topic 2: The Strategy Process | 15% | |
| Topic 3: Making Strategic Choices | 15% | |
| Topic 4: Analysing the Organisational Ecosystem | 20% | |
| Topic 5: Strategic Control | 20% | |
| Topic 6: Generating Strategic Options | 15% |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
DDD is a business which sells entertainment products and now wants to move to a position where it uses ebusiness as a fundamental part of its business strategy.
Which of the following benefits would result from DDD's use of e-business? (Choose all that apply.)
- A. Increased online revenues.
- B. Easier access to loan finance.
- C. Better control of information through monitoring website activity.
- D. An increased use of tacit knowledge.
- E. Cost reductions because of lower overheads and cheaper procurement.
- F. A reduction in labour turnover and higher morale.
Correct Answer: A,E 🗳️
GV is a manufacturer and retailer of high quality suede gloves. GV makes all of its sales in country F, and is extremely profitable. After many successful years trading, GV has accumulated significant cash reserves and would like to grow the business organically.
After some investigation work, GV has discovered an opportunity to sell leather shoes in country P.
Which of the following strategic directions is GV taking if it pursues this opportunity, according to Ansoff's product / market matrix?
- A. Related diversification
- B. Market penetration
- C. Market development
- D. Product development
Correct Answer: A 🗳️
QWE is a private company belonging to a famous former sports professional. It operates gyms and fitness clubs across its home country. Each gym or fitness club is treated as a profit center and the manager of each center is paid bonuses based on its financial performance.
QWE introduced multidimensional performance measures into its management control systems 3 years ago.
These measure competitiveness, financial performance, capacity utilization, innovation and the flexibility of its centers to cope with changing demands.
The managers of QWE's centers have been leaving at a very high rate over the last 2 years. They have claimed that the measures are too open to interpretation and when they think they are improving their center's performance they are told they are doing the wrong things. They also complain that the managers in the centers near big cities find it much easier to reach their targets than the managers of other centers.
According to Fitzgerald and Moon's Building Block model, where does the problem lie?
- A. Standards and Rewards
- B. Standards, Dimensions and Rewards
- C. Dimensions and Rewards
- D. Dimensions and Standards
Correct Answer: D 🗳️
Information Systems (IS) strategy is correctly defined as:
- A. The roles and structure of information specialists in the organization and their relationship with users.
- B. The planning, organizing, investment and control of information applications in the organization.
- C. Decisions on the hardware, software and communications solutions used in the organization.
- D. Identifying the information needs of the organization and aligning development to them.
Correct Answer: D 🗳️
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Country W hosts a large music competition every 5 years, which is attended by many international musicians.
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?
- A. Customer market
- B. Referral market
- C. Supplier market
- D. Influence market
Correct Answer: D 🗳️
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