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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Skills measured
- Manage events and webinars (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage segments and lists (10-15%)
- Manage leads, contacts, and accounts (5-10%)
- Create and manage marketing emails (5-10%)
- Configure Dynamics 365 Customer Voice (10-15%)
- Manage customer journeys (10-15%)
- Configure marketing applications (20-25%)
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Import and deduplicate contacts - Create and manage contacts - Create and manage companies |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Set up marketing configurations - Configure marketing resources and assets - Manage marketing users and teams |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Create and publish marketing pages - Configure form and page elements - Implement progressive profiling |
| Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Configure email settings and delivery - Implement email Personalization and dynamic content - Preview, test, and validate emails |
| Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Create and manage marketing events - Manage event webinars and waitlists - Set up event registration and sessions |
| Manage Segments and Target Audiences | 10-15% | - Use segment insights - Create and manage dynamic segments - Build segment queries and filters - Create and manage static segments |
| Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Configure journey tiles and triggers - Design and create customer journeys - Set up branching and conditions |
| Manage Leads and Scoring | 10-15% | - Automate lead qualification and distribution - Implement lead scoring rules - Create and configure lead scoring models - Manage lead lifecycle stages |
Kevin -
I studied the work book over and over and the test MB-220 was no problem.