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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security & Administration | 12% | - User creation and security groups - Asset permissions and contact-level security - Company and instance settings |
| Topic 2: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities |
| Topic 3: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Landing page configuration and customization - Form creation, advanced techniques and external integration |
| Topic 4: Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| Topic 5: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
| Topic 6: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 7: Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - Subscription and preference management - IP warming and deliverability setup |
| Topic 8: Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. Which levels of settings can be used to manage contact permissions and preferences?
A) contact-level security and email groups
B) email footers and confirmation pages
C) email defaults and signature rules
D) global subscribe and email groups
2. Which is an example of Profile Criteria?
A) JavaScript
B) Form Submit
C) Email Clickthrough
D) Contact Field
3. Under which circumstances would Eloqua consider an email address soft-bounced?
A) The recipient's inbox is full.
B) There were three unsuccessful send attempts in 12 months.
C) The recipient marked the email as spam.
D) The email address is invalid.
4. Which two combinations can be used to cleanse or normalize new contact data in Eloqua? (Choose two.)
A) a segment on a CDO Program Canvas with the Contact Washing Machine app
B) a feeder in Program Builder with the Contact Washing Machine app
C) a listener step on the Campaign Canvas with the Contact Washing Machine app
D) a segment on a contact Program Canvas with the Contact Washing Machine app
E) a segment on the Campaign Canvas with the Contact Washing Machine app
5. Which two are valid Data Export options? (Choose two.)
A) Export to an Eloqua FTP server
B) Export only records changed since last run
C) Export a compressed zip file
D) Export Campaign data
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: B,E | Question # 5 Answer: B,D |
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